Personal Branding for Photographers: Take Your Career to the Next Level Right Now

Many photographers don’t realise the importance of really good personal branding. We get it—it’s often a one-(wo)man-show type of situation, you’re working as a solo photographer and taking care of all sides of your business. Branding simply doesn’t score at the top of the list of things you need to focus on. Getting Your Signature […]

You Get What You Pay For: Why Watermarking Isn’t Cheap (In Value or Appearance)

In a perfect world, the price of an object or a service would correlate precisely with the amount of value that it brings to its customer. Since the world isn’t exactly perfect, that isn’t always the case. There are some things that you pay relative pennies for that you enjoy using for years and years. […]

Crystal Ball Photography

Some photography trends will come and go, but for however long they are popular, it’s important that you stay on top of what’s cutting edge in the world of photography. One such trend that has come into focus (photography puns are fun, aren’t they?) is the use of a crystal ball to bring out vibrant […]

What’s in a Name? The History of the Signature and How it Can Change Your Photography Business

Your signature is as unique to you as your personality. You can make it cute and bubbly. You can make it big and boisterous. You can make it hard to read. Whenever you artistically write or aggressively scribble down your name, you are letting it’s recipient know exactly who you are.But well before you practiced […]

The Watermarking Conspiracy

Why Sign Your Photography? (with a Photologo®) If you know anything about art, you’ll know that artists always sign their work. Painters, writers, photographers – every one of them knows how important it is to inscribe their work with their name. Otherwise, how else would their audience know who has created it? But there’s another […]

Tagged photographyphotologosignature logowatermark