Is your brand visible enough? Probably not. And here’s why:

If you’ve spent any amount of time online you’ve almost certainly seen some kind of statistic about the amount of ads we see each day. In 2007, market research firm Yankelovich ran a famous study which concluded the average person sees around 5,000. Today, that figure has likely doubled.

From the moment we wake up until our heads hit the pillows at night, we’re bombarded with brand names and logos and catchphrases and jingles.

10,000 may seem like an impossibly high number but when you consider just how many avenues there are for advertising today, it makes a lot more sense.

Take Katie for example. Yesterday Katie woke up and grabbed her phone from her nightstand to silence her alarm. She had ten notifications. Three New York Times pop-ups, one Ticketmaster alert, two eBay seller offers, and emails from Amazon, Nordstrom, Footlocker and Whole Foods.

Within seconds of waking she’d already been exposed to seven different companies via ten marketing messages.

And that’s not to mention the four ads she heard as she listened to her morning podcast. Or the thirty more she was exposed to on her drive to work. By the time she’d had her first browse of the day on Instagram (during a very tedious All-Hands) she’d already come across 200 different companies via 300 messages. And that figure was just about to shoot up. 

Look, the attention economy is certainly not a new concept – it’s almost 20 years old now. As business owners, we all know we’re engaged in an aggressive jostle to get in front of consumers.

Just let that sink in.

Are you visible enough?

Because it’s not enough to get through to someone like Katie once, or twice or even three times. You need to repeat this process at least five times before she even remembers you. And that’s when the real marketing begins. 71% of consumers are more likely to buy from a brand they recognize so it’s only after those five initial exposures that she’s even likely to take note of what you’re offering.

And just think, this needs to be repeated for Every. Single. Customer. 
You might think you’re overdoing it with the paid Instagram ads right now. We promise you, you’re not. In fact, you probably need to be amping up your visibility efforts if you want to hit that quota of five consistently.

So, how can you make sure you’re getting your logo in front of the same eyes over and over again?

1. Create a Smart Email Signature: If you’re not grabbing every opportunity to push your logo in front of people… what are you even doing? Purchasing a Smart Email Signature means that your logo goes out with all of your communications.

2. Stick It On A Business Card: Business cards can be a great way to get your signature logo in front of more people. Here at Photologo, we can create custom business cards so you can share your information with prospects in a unique, professional way.

3. Add It To Your Social Media: Over 60% of the world uses social media. With an average daily usage of 2 hours and 23 minutes, adding your signature logo to your socials is one of the fastest ways to increase visibility!

4. Have It Printed on Your Packaging: Opt for branded packaging to get your signature logo in front of more people. Add it to bags, boxes or stickers to spread your logo far and wide!

5. Add A Brand Seal To All Your Photos: With our Brand Seal Upgrade, it’s super easy to add your Signature Logo to any photo across your website and socials. This means that as they get shared, your Signature Logo does too.

6. Invest In Some Branded Stationery: On top of packaging, why not invest in some branded stationery? Now your signature logo can be included in every letter, contract or note.

7. Revamp Your Website: If your website is in need of a refresh, we have many packages to help you give it a revamp. Add your Photologo to your homepage banner or include an initials stamp on your product page to ensure your signature logo is visible every step of the way!