After years of freelancing, Cindy Smith was a pretty big name in the world of SEO. Every week, she received messages on LinkedIn from young marketers looking to break into the industry, and she tried to give back as much as possible.
It started with hosting some free webinars – a space to air the answers to her most frequently asked questions. Then a friend at a marketing blog asked her to whip up her ‘10 Tips for Success’. As her reputation as a helpful SEO veteran grew, so too did her LinkedIn inbox until one day, she received the most compelling pitch she had in months.
‘Why not go all in on this?’ her husband asked. ‘Set up a coaching business?’
It wasn’t until she heard someone else say it that Cindy was able to push her doubts aside. She really enjoyed mentorship. Loved it even. But the thought of starting from scratch at this stage of her career was… well, kind of terrifying.
This is when Cindy came to us.
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You see, she was feeling overwhelmed enough as it was about the prospect of launching this new business. So she wanted to make things as easy as possible when it came to her branding.
The Process
Strategy:
The team got to work developing a comprehensive strategy to take care of Cindy’s branding needs. The first step was crafting her very own Signature Logo which would be the centerpiece of the entire branding strategy.
After some back and forth with Cindy, we agreed that her branding should be professional and warm. She wanted to showcase her expertise while also incorporating the supportive elements of mentorship. The brand was to be authoritative, yet approachable. Just like Cindy herself. Once our incredible calligraphers had drawn up the perfect Photologo, we recommended the All-Access Bundle. This includes 13 of our best-selling products at 50% off and would give Cindy everything she needed to establish her new brand.
Design:
Next, it was time to put the bundle together. Our team of talented designers expertly wove Cindy’s Signature Logo through each of the 13 elements to create a strong, cohesive brand package that was uniquely Cindy Smith.
Check out some of their work below.
1. Business Card Templates
Clear. Inviting. Practical.
Cindy’s business card templates allowed her to easily connect with new prospects.
2. Email Signature
This virtual signature ensured brand cohesion across Cindy’s comms while rounding off every email with a professional touch.
3. 3D Video Intro
As part of her coaching, Cindy recorded a series of training videos for her pupils. We converted her Signature Logo into a 3D Video Intro that she could use across video materials.
4. Social Media Templates
And of course, we couldn’t forget socials. We created a package of templates that Cindy could use to re-position herself on LinkedIn, Facebook, and Instagram.
5. Initials Edition
The compact version of Cindy’s Signature. Perfect for watermarking brand imagery or popping in the letterhead of her coaching contracts.
On top of this, Cindy received eight of our other best-selling products such as our expansion pack and watercolor edition Photologo. With just one purchase, she’d completely taken care of the branding for her new coaching business. Now, she’s able to focus on the all-important next steps and land her first clients!
Transformation:
Cindy Smith’s brand now perfectly reflects her personality. Professional and authoritative, yet warm and inviting. All the things a mentor should be! The All-Access Bundle didn’t just differentiate her in the market; it infused her essence into every brand touchpoint.
Conclusion:
Cindy’s story is a powerful testament to personalized branding’s effectiveness. Beginning with a Signature Logo and expanding with the All-Access Bundle, she has set a new standard for professional branding in the coaching space.
Inspired by Cindy story? Start with your Signature Logo and explore how the All-Access Bundle can revolutionize your brand.
Getting Your Signature Logo
In the world of branding, having a Signature Logo meticulously tailored to your style can significantly enhance your professional presence. For just $49, our professional calligraphers can create a unique Signature Logo that captures your personality.
Don’t miss out on this opportunity to elevate your brand! Order your Photologo today.
