Roberson Realty has been around for decades, becoming synonymous with trust and heritage for its clients. Yet, in an ever-evolving digital landscape, the brand faced the critical challenge of modernizing its image while retaining its core values. 

The mission was clear: infuse modernity into their branding while preserving the timeless essence that has defined them for decades.

The Process

Strategy: Photologo embarked on crafting a strategic blueprint that skillfully balanced tradition with innovation. We started with the Signature Logo – the heart of the brand.

Once our artists crafted a Signature Logo perfect for the brand, we recommended Photologo’s most powerful package, the Signaturebrand, which included everything this real estate agency needed for a total transformation.

Photologo’s Head Designer suggested the Dark Forest theme from the Signaturebrand bundle. This choice was made thoughtfully to complement the agency’s longstanding reputation and uphold the brand’s elegant essence.

Roberson Realty selected Facebook, Instagram, and LinkedIn as their preferred social media platforms. The designs were personalized to meet their specific requirements.

Design: Our creative team dove deep into each of the 7 components of the Signaturebrand package, meticulously crafting elements that would collectively bring Roberson Realty’s new identity to life.

1. Business Cards Kit: Modern yet elegant designs ensured Roberson Realty’s first impressions were memorable.

2. Email Signature Kit: Consistent and professional, these elements guaranteed brand coherence across email communications.

3. Stationery Kit: We crafted proposals, invoices, and more to convey the brand’s renewed ethos.

4. Website Assets Kit: All the elements needed to create a stunning website that accurately reflects the real estate brand are included. 

5. Social Media Kit: We developed templates that echoed Roberson Realty’s modernized brand voice to ensure robust online engagement.

6. Expansion Kit: We designed new useful versions of their Signature Logo, making it ready for any application—including our Initials Edition, Business Edition, and more.

7. Video Kit Animated versions of their signature brought dynamic energy to the brand, making every digital interaction an experience.

Roberson Realty’s transformation exemplifies the power of a well-conceived brand refresh. It’s a testament to the idea that even the most established brands can find new life and relevance in the digital age.

Eager to see how we can reinvent your brand story? Check out Signaturebrand for a complete transformation of your brand.