If youâve ever tried to name a company, youâll know itâs a lot easier said than done. Youâve probably spent months devising a business plan, crafting the mission statement and refining your offerings. How can you possibly sum all of that up in one simple, catchy name?
After filling up more sheets of paper than you can count, you might turn to a business name generator. And later, hair half pulled out, pipe up:
âOmg Iâve got it! What about LinkedIn because you know -â
At which point your friend will probably hold up a hand to stop you and say, âI think you need to take a break from this. You basically just tried to pitch me LinkedIn.â
But often, the answer is staring you right in the face.
Or rather, it is your face. Itâs you. Youâre the answer.
Why not name the company after yourself?
Thereâs a reason why some of the most iconic brands of all time have used their founders’ names as their brand names.
We could go on, but you get the point.
So whatâs the big deal? How come a name is so powerful?
1. Personal Connection: Multiple studies have shown that customers respond better to companies they feel personally connected to. Using your real name as a brand name reminds people that thereâs a person behind the brand. And letâs face it, people prefer doing business with other humans!
2. Build Trust: If you were doing something shady and illicit, thereâs no way youâd ever put your name to it. There are close to 30 million e-commerce sites online today, and a large handful of those are nameless, faceless scams. When you use your personal name as your business name it shows your customers that you arenât one of those scam sites – youâre legit. And youâve built a business that youâre proud to stand over and stamp your name on. It immediately breeds trust.
3. Establish Reputation: Remember that personal connection element? Yeah, well that can be a real trump card when it comes to marketing your business. You can massively improve your companyâs reputation by positioning yourself as a thought leader on sites such as LinkedIn. As your follower count grows and your personal reputation flourishes, your business will start to reap the rewards. Because⊠you guys have the same name! This clever marketing hack means that you give your business a reputational boost simply by improving your own personal reputation. Time to hire that LinkedIn ghostwriter!
So, yeah. Not only will choosing your personal name as your brand name save you a lot of time (and paper), it can also be a wonderful business decision. Using your own name encourages trust and fosters connection while opening up your marketing strategy to include thought leadership and your personal âFounderâ brand.
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