在完美的世界中，物品或服务的价格将与它为客户带来的价值精确相关。由于世界并不完全完美，因此情况并非总是如此。

有些东西你只需要花很少的钱就能买到，但你会喜欢使用很多年。

Then, there are items where you spend more money than what makes you comfortable, and it leaves you utterly disappointed with your return on investment. These rare cases, however, are the exceptions to the old adage, “You get what you pay for.” Most of the time, there’s a pretty good connection between the money you spend and the value that you receive in return. More often than not, you do get what you pay for.

想想你在摄影上投入的一切。你的相机、它的配件、任何摄影软件——它们可能都是昂贵的投资。但你把钱付了，这样你就知道你可以信任你得到的产品。
因此，重要的是要了解高质量的定制水印不会便宜。您从高端水印中获得的价值将与投入的资金相匹配，原因如下。

独创性

当您为个人品牌投入资金时，您希望得到能反映您身份的东西。
你是唯一的。
你是独一无二的。
您的水印应该反映这种原创性水平。

您不必担心标记您的照片与其他人的照片相似的符号和签名。有了 Photologo，您将永远不必这样做。每个水印都是定制的，每个摄影师和艺术家都在他们的徽标中代表。这将使您在水印看起来惊人相似的摄影师人群中脱颖而出。

优雅与展示

If you were going out to dinner and ordered a steak, where would it cost more: Applebee’s or your local steakhouse? Even though the cut of meat is probably quite similar in nature, the steak that you pay for at the steakhouse is going to cost you quite a bit more money.Why is that? It’s because of the way that it’s presented, the elegance that the upscale steakhouse provides, and the fact that it isn’t coming from an unoriginal chain restaurant.

同样的想法也适用于您的水印以及您应该为高质量的水印投入多少钱。如果您想获得一个批量生产的非原创徽标，并输入您的名字，那么您不必花很多钱来获得它。然而，如果您想要一些优雅的东西并表明镜头后面摄影师的专业精神，您将需要多花一些钱来实现它。

微妙

互联网上流传的许多水印会从照片中删除而不是添加到其中。在某种程度上，这是一件好事，因为水印的目的是让查看照片的人知道是谁拍摄的。但是，当徽标压倒了图片的美感时，它就违背了其存在的目的。

You don’t want your watermark to catch the observer’s eye for all the wrong reasons, or cheapen it in anyway. A Photologo watermark is subtle enough to hide gracefully in the landscape of the picture while also making it clear who the work belongs to. When you want a watermark that can elegantly display your name or brand without taking away from what you’ve captured, you’re going to have to invest some money to get the look you’re going for. If you don’t want your branding to look cheap, the money you invest should reflect that notion.

但相信我，投资无疑会带来同等甚至更高的回报。

A Photologo watermark never takes away from what you’ve created with your lens, but it will certainly let people know who is responsible. So, remember: 你得到你所付出的. Honor your work by investing the appropriate amount to mark it with style.