{"id":32376,"date":"2020-05-19T15:32:35","date_gmt":"2020-05-19T15:32:35","guid":{"rendered":"https:\/\/photologo.co\/?p=10620"},"modified":"2025-06-24T16:47:29","modified_gmt":"2025-06-24T16:47:29","slug":"5-branding-mistakes-to-avoid-at-all-costs-2","status":"publish","type":"post","link":"https:\/\/photologo.co\/zh\/5-branding-mistakes-to-avoid-at-all-costs-2\/","title":{"rendered":"\u4e0d\u60dc\u4e00\u5207\u4ee3\u4ef7\u907f\u514d\u7684 5 \u4e2a\u54c1\u724c\u9519\u8bef"},"content":{"rendered":"

\u5982\u679c\u60a8\u60f3\u53d1\u5c55\u548c\u62d3\u5c55\u4e1a\u52a1\uff0c\u90a3\u4e48\u6253\u9020\u5f3a\u5927\u7684\u54c1\u724c\u5f62\u8c61\u5e94\u8be5\u662f\u60a8\u7684\u9996\u8981\u4efb\u52a1\u3002\u60a8\u7684\u54c1\u724c\u662f\u60a8\u7684\u5ba2\u6237\u5728\u60a8\u7684\u4e1a\u52a1\u4e2d\u770b\u5230\u7684\u4e1c\u897f\u2014\u2014\u8fd9\u5305\u62ec\u60a8\u7684\u4f01\u4e1a\u540d\u79f0\u3001\u5fbd\u6807\u3001\u7f51\u7ad9\u3001\u989c\u8272\u548c\u8bbe\u8ba1\u3002 <\/p>\n\n\n\n

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\u4f7f\u7528 Photologo \u4ee5\u4e13\u4e1a\u65b9\u5f0f\u6355\u6349\u60a8\u7684\u7cbe\u9ad3<\/strong><\/strong><\/strong><\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n
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\"\"<\/a><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n
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1. \u6ca1\u6709\u660e\u786e\u7684\u54c1\u724c\u6807\u8bc6\uff1a <\/strong>\u4f01\u4e1a\u5728\u7ecf\u8425\u65f6\u6ca1\u6709\u6811\u7acb\u54c1\u724c\u5f62\u8c61\u662f\u4e00\u4e2a\u5e38\u89c1\u9519\u8bef\u3002\u6211\u77e5\u9053\u6709\u4e9b\u4eba\u5728\u4e0d\u77e5\u9053\u81ea\u5df1\u7684\u54c1\u724c\u5f62\u8c61\u662f\u4ec0\u4e48\u7684\u60c5\u51b5\u4e0b\u5c31\u5f00\u59cb\u5236\u4f5c\u5ba3\u4f20\u6750\u6599\uff0c\u5982\u56fe\u7247\u6216\u7f51\u7ad9\uff0c\u8fd9\u53ef\u80fd\u975e\u5e38\u5371\u9669\u3002 <\/p>\n\n\n\n

    \n
  1. <\/li>\n<\/ol>\n\n\n\n

    \u4e86\u89e3\u60a8\u7684\u54c1\u724c\u81f3\u5173\u91cd\u8981 \u2014 \u8fd9\u9700\u8981\u5bf9\u54c1\u724c\u7684\u4fe1\u606f\u3001\u4ef7\u503c\u89c2\u3001\u5916\u89c2\u548c\u60c5\u611f\u6709\u6e05\u6670\u7684\u8ba4\u8bc6\u3002\u6709\u6548\u7684\u8425\u9500\u6d3b\u52a8\u662f\u56f4\u7ed5\u4f01\u4e1a\u7684\u54c1\u724c\u5f62\u8c61\u5c55\u5f00\u7684\u3002 <\/p>\n\n\n

    \n
    \"\"<\/a><\/figure><\/div>\n\n\n
    <\/div>\n\n\n\n

    2. \u6295\u8d44\u5ec9\u4ef7\u6807\u5fd7\uff1a <\/strong>\u5047\u8bbe\u4f60\u60f3\u7ed9\u81ea\u5df1\u8bbe\u8ba1\u4e00\u4e2a\u65b0\u5fbd\u6807\u3002\u4f60\u60f3\u7701\u94b1\uff0c\u6240\u4ee5\u4f60\u53bb\u4e86\u4e00\u4e2a\u4ee5\u4f4e\u4ef7\u63d0\u4f9b\u4e2a\u6027\u5316\u5fbd\u6807\u7684\u7f51\u7ad9\u3002\u4f60\u8ba4\u4e3a\u8fd9\u662f\u4e00\u7b14\u5212\u7b97\u7684\u4ea4\u6613\uff0c\u56e0\u4e3a\u5b83\u5f88\u4fbf\u5b9c\uff0c\u4f46\u4f60\u6ca1\u6709\u610f\u8bc6\u5230\u7684\u662f\uff0c\u8fd9\u4e2a\u51b3\u5b9a\u771f\u7684\u4f1a\u635f\u5bb3\u4f60\u7684\u54c1\u724c\u3002 <\/p>\n\n\n\n

    \u5982\u679c\u4f60\u6ee1\u8db3\u4e8e\u4e00\u4e2a\u7cdf\u7cd5\u7684\u901a\u7528\u5fbd\u6807\uff0c\u4f60\u7684\u5ba2\u6237\u4e5f\u4f1a\u8ba4\u4e3a\u4f60\u5f88\u5ec9\u4ef7\u548c\u4f4e\u52a3\u3002\u4ed6\u4eec\u4f1a\u89c9\u5f97\u4f60\u7684\u54c1\u724c\u4e0d\u5982\u62e5\u6709\u9ad8\u8d28\u91cf\u5fbd\u6807\u7684\u7ade\u4e89\u5bf9\u624b\u3002\u4f60\u6700\u7ec8\u4f1a\u8d2d\u4e70\u53e6\u4e00\u4e2a\u5fbd\u6807\uff0c\u8fd9\u7b14\u94b1\u5c31\u6253\u6c34\u6f02\u4e86\u3002\u6240\u4ee5\u8981\u613f\u610f \u6295\u8d44\u4e00\u4e2a\u62e5\u6709\u60ca\u4eba\u6280\u80fd\u7684\u4eba\u6765\u4e3a\u60a8\u7684\u54c1\u724c\u5236\u4f5c\u51fa\u8272\u7684\u6807\u5fd7<\/a> \u2014 \u8fd9\u662f\u60a8\u516c\u53f8\u7684\u95e8\u9762\u3002\u00a0<\/p>\n\n\n

    \n
    \"\"<\/a><\/figure><\/div>\n\n\n
    <\/div>\n\n\n\n

    3. \u8bd5\u56fe\u72ec\u7acb\u5b8c\u6210\u6240\u6709\u4e8b\u60c5\uff1a<\/strong> \u56e0\u4e3a\u8fd9\u662f\u4f60\u7684\u751f\u610f\uff0c\u6211\u5b8c\u5168\u7406\u89e3\u4f60\u60f3\u638c\u63a7\u5b83\u7684\u6bcf\u4e2a\u65b9\u9762\u3002\u7136\u800c\uff0c\u6211\u6566\u4fc3\u4f60\u4e13\u6ce8\u4e8e\u505a\u4f60\u64c5\u957f\u7684\u4e8b\u60c5\u3002\u5982\u679c\u4f60\u7684\u5f3a\u9879\u662f\u8425\u9500\u6216\u6444\u5f71\uff0c\u90a3\u4e48\u5c31\u628a\u6240\u6709\u7684\u7cbe\u529b\u90fd\u96c6\u4e2d\u5728\u8fd9\u4e9b\u4e0a\u9762\u3002\u5982\u679c\u4f60\u60f3\u4e3a\u4f60\u7684\u54c1\u724c\u5236\u4f5c\u5ba3\u4f20\u56fe\u7247\uff0c\u4f46\u4f60\u7f3a\u4e4f\u4f7f\u7528 Photoshop \u7b49\u6280\u80fd\uff0c\u90a3\u4e48\u6700\u597d\u4e0e\u4e13\u4e1a\u4eba\u58eb\u643a\u624b\u5408\u4f5c\uff0c\u800c\u4e0d\u662f\u72ec\u81ea\u5de5\u4f5c\uff0c\u8fd9\u53ea\u4f1a\u6d6a\u8d39\u65f6\u95f4\u548c\u7cbe\u529b\u3002\u638c\u63a7\u4f60\u64c5\u957f\u7684\u4e8b\u60c5\uff0c\u4e0e\u4e13\u4e1a\u4eba\u58eb\u5408\u4f5c\u505a\u4f60\u4e0d\u64c5\u957f\u7684\u4e8b\u60c5\uff0c\u8fd9\u6837\u4f60\u5c31\u80fd\u4e3a\u4f60\u7684\u4f01\u4e1a\u521b\u9020\u6700\u597d\u7684\u7ed3\u679c\u3002 <\/p>\n\n\n

    \n
    \"\"<\/a><\/figure><\/div>\n\n\n
    <\/div>\n\n\n\n

    4. \u4e0d\u65ad\u6539\u53d8\u4f60\u7684\u54c1\u724c\uff1a<\/strong> \u6211\u4eec\u751f\u6d3b\u5728\u4e00\u4e2a\u8282\u594f\u975e\u5e38\u5feb\u7684\u4e16\u754c\uff0c\u7d27\u8ddf\u6700\u65b0\u7684\u8bbe\u8ba1\u8d8b\u52bf\u662f\u8ba9\u60a8\u7684\u54c1\u724c\u4fdd\u6301\u65b0\u9c9c\u548c\u65f6\u5c1a\u7684\u597d\u65b9\u6cd5\u3002\u7136\u800c\uff0c\u8fc7\u591a\u7684\u53d8\u5316\u548c\u4e0d\u65ad\u6539\u53d8\u60a8\u7684\u54c1\u724c\u6218\u7565\u53ef\u80fd\u4f1a\u7ed9\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u707e\u96be\u3002\u5c24\u5176\u662f\u5f53\u60a8\u91cd\u65b0\u8bbe\u8ba1\u65f6\uff0c\u60a8\u4f1a\u504f\u79bb\u6700\u521d\u8ba9\u60a8\u4e0e\u4f17\u4e0d\u540c\u548c\u84ec\u52c3\u53d1\u5c55\u7684\u7406\u5ff5\u592a\u8fdc\u3002\u7a81\u7136\u7684\u91cd\u5927\u53d8\u5316\u751a\u81f3\u4f1a\u5f15\u8d77\u60a8\u6700\u5fe0\u5b9e\u7684\u5ba2\u6237\u4e0d\u6ee1\u3002<\/p>\n\n\n\n

    \u6700\u597d \u6253\u9020\u6c38\u6052\u7684\u54c1\u724c\u8bbe\u8ba1<\/strong> \u4ece\u4e00\u5f00\u59cb\u5c31\u8fd9\u6837\u505a\uff0c\u5982\u679c\u4f60\u771f\u7684\u60f3\u987a\u5e94\u8bbe\u8ba1\u8d8b\u52bf\uff0c\u5c31\u628a\u5b83\u4eec\u4f5c\u4e3a\u7075\u611f\uff0c\u4e0d\u8981\u8fc7\u5206\u4f9d\u8d56\u5b83\u4eec\u3002 <\/p>\n\n\n

    \n
    \"\"<\/a><\/figure><\/div>\n\n\n
    <\/div>\n\n\n\n

    5. \u5306\u5fd9\u521b\u5efa\u4f60\u7684\u54c1\u724c\u5f62\u8c61\uff1a<\/strong> \u5982\u4e0a\u6240\u8ff0\uff0c\u5efa\u7acb\u54c1\u724c\u5f62\u8c61\u81f3\u5173\u91cd\u8981\uff0c\u56e0\u6b64\u4e0d\u8981\u6025\u4e8e\u5efa\u7acb\u81ea\u5df1\u7684\u54c1\u724c\u5f62\u8c61\u3002\u82b1\u70b9\u65f6\u95f4\u8ba4\u771f\u601d\u8003\u54c1\u724c\u7684\u4e2a\u6027\u3001\u613f\u666f\u3001\u76ee\u6807\uff0c\u751a\u81f3\u662f\u6700\u5c0f\u7684\u7ec6\u8282\uff0c\u4ee5\u4fbf\u5b83\u4e0e\u60a8\u672a\u6765\u6240\u6709\u7684\u8425\u9500\u5de5\u4f5c\u4fdd\u6301\u4e00\u81f4\u3002\u5982\u679c\u60a8\u51b3\u5b9a\u8058\u8bf7\u67d0\u4eba\u6765\u5e2e\u52a9\u60a8\u5904\u7406\u90e8\u5206\u4e1a\u52a1\uff0c\u6bd4\u5982\u5e73\u9762\u8bbe\u8ba1\u5e08\uff0c\u90a3\u4e48\u8be5\u4eba\u5c06\u8003\u8651\u5230\u60a8\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u4ece\u800c\u521b\u9020\u51fa\u80fd\u591f\u5f88\u597d\u5730\u53cd\u6620\u60a8\u54c1\u724c\u7684\u6210\u679c\u3002 <\/p>\n\n\n\n

    \u4e0d\u8981\u592a\u6025\uff0c\u521b\u5efa\u4e00\u4e2a\u8ba9\u4f60\u611f\u5230\u81ea\u8c6a\u7684\u54c1\u724c\u5f62\u8c61\u3002 <\/p>\n\n\n

    \n
    \"\"<\/a><\/figure><\/div>\n\n\n
    <\/div>\n\n\n\n

    \u5982\u4f55\u907f\u514d\u8fd9\u4e9b\u4ee4\u4eba\u56f0\u6270\u7684\u9519\u8bef <\/b><\/h4>\n\n\n\n

    \u8fd9\u4e9b\u53ef\u80fd\u662f\u7b80\u5355\u7684\u9519\u8bef\uff0c\u4f46\u5bf9\u4f01\u4e1a\u6765\u8bf4\u5374\u81f3\u5173\u91cd\u8981\uff0c\u907f\u514d\u8fd9\u4e9b\u9519\u8bef\u7684\u6700\u4f73\u65b9\u6cd5\u662f\u4ece\u4e00\u5f00\u59cb\u5c31\u6295\u5165\u65f6\u95f4\u548c\u8d44\u6e90\u6765\u5f62\u6210\u54c1\u724c\u5f62\u8c61\u3002\u82b1\u70b9\u65f6\u95f4\u601d\u8003\u3002\u4e00\u65e6\u4f60\u6e05\u695a\u5730\u4e86\u89e3\u4e86\u4f60\u60f3\u8981\u7684\u54c1\u724c\u5f62\u8c61\uff0c\u5c31\u53ef\u4ee5\u4e0e\u5408\u683c\u7684\u8bbe\u8ba1\u5e08\u5408\u4f5c\uff0c\u5e2e\u52a9\u4f60\u63d0\u5347\u4e1a\u52a1\u3002 \u901a\u8fc7\u6295\u8d44\u5236\u4f5c\u4e00\u4e2a\u7cbe\u7f8e\u7684\u6807\u5fd7\uff0c\u8ba9\u60a8\u7684\u54c1\u724c\u7ed9\u53d7\u4f17\u7559\u4e0b\u79ef\u6781\u800c\u6301\u4e45\u7684\u5370\u8c61\u3002 <\/strong><\/p>\n\n\n\n

    \u4ee5\u524d\u7684
    \u4e0b\u4e00\u4e2a<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    \u7167\u7247\u6807\u5fd7<\/a> \u90fd\u662f\u5173\u4e8e\u521b\u5efa\u5145\u5206\u4f53\u73b0\u60a8\u7684\u827a\u672f\u98ce\u683c\u7684\u9ad8\u54c1\u8d28\u5fbd\u6807\u3002\u00a0<\/p>\n\n\n\n

    \u5982\u679c\u60a8\u60f3\u8981\u4e00\u4e2a\u4e0e\u60a8\u7684\u54c1\u724c\u4e00\u6837\u4e2a\u6027\u5316\u7684\u5fbd\u6807\uff0c\u53ea\u9700\u5355\u51fb \u8fd9\u91cc<\/a> \u83b7\u53d6\u60a8\u81ea\u5df1\u7684 Photologo\u3002\u00a0<\/p>\n\n\n\n

    \u60a8\u5728\u7ecf\u8425\u4f01\u4e1a\u65f6\u662f\u5426\u9047\u5230\u8fc7\u8fd9\u4e9b\u95ee\u9898\uff1f\u60a8\u8fd8\u80fd\u4e3a\u90a3\u4e9b\u5728\u54c1\u724c\u5efa\u8bbe\u65b9\u9762\u82e6\u82e6\u6323\u624e\u7684\u4f01\u4e1a\u4e3b\u63d0\u4f9b\u4ec0\u4e48\u5efa\u8bae\uff1f\u5206\u4eab\u60a8\u7684\u77e5\u8bc6\uff01 <\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \n

    \u4f7f\u7528 Photologo \u4ee5\u4e13\u4e1a\u65b9\u5f0f\u6355\u6349\u60a8\u7684\u7cbe\u9ad3<\/strong><\/strong><\/strong><\/p>\n\n\n\n

    \u5728\u54c1\u724c\u4e16\u754c\u4e2d\uff0c\u62e5\u6709\u4e00\u4e2a\u7cbe\u5fc3\u5b9a\u5236\u7684\u6807\u5fd7\u6027\u5fbd\u6807\u53ef\u4ee5\u5927\u5927\u63d0\u5347\u60a8\u7684\u4e13\u4e1a\u5f62\u8c61\u3002\u53ea\u9700 $39\uff0c\u6211\u4eec\u7684\u4e13\u4e1a\u4e66\u6cd5\u5bb6\u5c31\u53ef\u4ee5\u521b\u4f5c \u72ec\u7279\u7684\u6807\u5fd7\uff0c\u4f53\u73b0\u4f60\u7684\u4e2a\u6027<\/a>.<\/p>\n\n\n\n

    \n
    \"\"<\/a><\/figure>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n
    \"\"<\/a><\/figure>\n\n\n\n
    \"\"<\/a><\/figure>\n<\/figure>\n<\/div><\/div>\n\n\n\n
    <\/div>","protected":false},"excerpt":{"rendered":"

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