It is a no brainer that every business should have a solid social media presence. For
a photography business, you can focus your attention on Facebook, Instagram, and
even Twitter. But on most occasions, Facebook and Instagram can already get the
How do you build an audience on social media? You can first invite family and
friends to like your page. Word of mouth is still the best form of marketing that you
can rely on. Once you have your initial followers, you can explore paid options to be
able to target the right audience.
Facebook has a great tool when it comes to profiling its users. You can choose the
interest, age group, and narrow down on their location.
Apart from promoting your page, you can also promote your posts. If you have an
interesting post, you can gain interactions from your desired audience. However,
your reach on Facebook may not always translate to the number of clients that you
get. Instead, you should look at your reach as your effort to raise brand awareness
online. And also, consider it as a long term investment.
When it comes to Instagram, as mentioned earlier, it can be used as a portfolio.
Using the right hashtags can go a long way. Since you are running a photography
business, might as well curate your photos. Use a single filter or better yet, have a
preset on Adobe Lightroom. This can significantly improve the quality of photos that
you post on social media.
When do you post? Make sure that you are posting regularly. Try to have it