{"id":49466,"date":"2024-07-31T12:45:01","date_gmt":"2024-07-31T12:45:01","guid":{"rendered":"https:\/\/photologo.co\/?p=49466"},"modified":"2024-08-07T14:50:12","modified_gmt":"2024-08-07T14:50:12","slug":"why-you-need-to-increase-your-brand-visibility","status":"publish","type":"post","link":"https:\/\/photologo.co\/fr\/why-you-need-to-increase-your-brand-visibility\/","title":{"rendered":"Pourquoi vous devez augmenter la visibilit\u00e9 de votre marque"},"content":{"rendered":"

Votre marque est-elle suffisamment visible ? Probablement pas. Et voici pourquoi\u00a0:

Si vous avez pass\u00e9 du temps en ligne, vous avez certainement vu une sorte de statistique sur la quantit\u00e9 de publicit\u00e9s que nous voyons chaque jour. En 2007, la soci\u00e9t\u00e9 d'\u00e9tudes de march\u00e9 Yankelovich a men\u00e9 une \u00e9tude c\u00e9l\u00e8bre qui concluait qu'une personne moyenne en voyait environ 5 000. Aujourd\u2019hui, ce chiffre a probablement doubl\u00e9.<\/p>\n\n\n\n

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Boostez votre visibilit\u00e9 avec Photologo<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Dans le monde des affaires, avoir un logo personnalis\u00e9 qui vous repr\u00e9sente peut donner \u00e0 votre pr\u00e9sence en ligne l'impulsion dont elle a besoin. Pour seulement $39, nos calligraphes professionnels peuvent cr\u00e9er un logo signature unique qui capture votre personnalit\u00e9<\/a>.<\/p>\n\n\n\n

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Depuis le moment o\u00f9 nous nous r\u00e9veillons jusqu'\u00e0 ce que nos t\u00eates touchent les oreillers la nuit, nous sommes bombard\u00e9s de noms de marques, de logos, de slogans et de jingles.

10 000 peut sembler un chiffre incroyablement \u00e9lev\u00e9, mais si l\u2019on consid\u00e8re le nombre de possibilit\u00e9s de publicit\u00e9 qui existent aujourd\u2019hui, cela a beaucoup plus de sens.<\/p>\n\n\n\n

Prenez Katie par exemple. Hier, Katie s'est r\u00e9veill\u00e9e et a pris son t\u00e9l\u00e9phone sur sa table de nuit pour faire taire son alarme. Elle a re\u00e7u dix notifications. Trois pop-ups du New York Times, une alerte Ticketmaster, deux offres de vendeurs eBay et des e-mails d'Amazon, Nordstrom, Footlocker et Whole Foods.<\/p>\n\n\n\n

Quelques secondes apr\u00e8s son r\u00e9veil, elle avait d\u00e9j\u00e0 \u00e9t\u00e9 expos\u00e9e \u00e0 sept entreprises diff\u00e9rentes via dix messages marketing.<\/strong><\/p>\n\n\n

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Et c'est sans parler des quatre publicit\u00e9s qu'elle a entendues en \u00e9coutant son podcast matinal. Ou les trente autres auxquelles elle a \u00e9t\u00e9 expos\u00e9e sur le trajet pour se rendre au travail. Au moment o\u00f9 elle avait fait sa premi\u00e8re navigation de la journ\u00e9e sur Instagram (lors d'une tr\u00e8s<\/em> fastidieux All-Hands), elle avait d\u00e9j\u00e0 rencontr\u00e9 200 entreprises diff\u00e9rentes via 300 messages. Et ce chiffre \u00e9tait sur le point d\u2019augmenter. <\/p>\n\n\n\n


\u00c9coutez, l\u2019\u00e9conomie de l\u2019attention n\u2019est certainement pas un concept nouveau \u2013 elle a presque 20 ans maintenant. En tant que propri\u00e9taires d'entreprise, nous tous savoir<\/strong><\/em> nous sommes engag\u00e9s dans une lutte agressive pour nous pr\u00e9senter aux consommateurs.<\/p>\n\n\n

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Laissez cela p\u00e9n\u00e9trer.

Sont<\/em> tu es assez visible ?<\/strong>

Parce qu'il ne suffit pas de communiquer avec quelqu'un comme Katie une fois, deux ou m\u00eame trois fois. Vous devez au moins r\u00e9p\u00e9ter ce processus <\/em>cinq fois avant m\u00eame qu'elle ne se souvienne de vous. Et c\u2019est \u00e0 ce moment-l\u00e0 que commence le v\u00e9ritable marketing. 71% des consommateurs sont plus susceptibles d'acheter aupr\u00e8s d'une marque qu'ils reconnaissent. apr\u00e8s<\/em> ces cinq expositions initiales qu'elle est m\u00eame susceptible de prendre note de ce que vous proposez.<\/p>\n\n\n\n


Et pensez-y, cela doit \u00eatre r\u00e9p\u00e9t\u00e9 pour chaque. C\u00e9libataire. Client. <\/strong>
Vous pensez peut-\u00eatre que vous en faites trop avec les publicit\u00e9s Instagram payantes en ce moment. Nous vous le promettons, ce n\u2019est pas le cas. En fait, vous devrez probablement intensifier vos efforts de visibilit\u00e9 si vous souhaitez atteindre ce quota de cinq de mani\u00e8re coh\u00e9rente.<\/p>\n\n\n\n

Alors, comment pouvez-vous vous assurer que votre logo sera toujours devant les m\u00eames yeux ?<\/p>\n\n\n\n

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1. Cr\u00e9er une signature \u00e9lectronique intelligente<\/strong><\/b>: <\/strong>Si vous ne saisissez pas toutes les occasions de pr\u00e9senter votre logo aux gens\u2026 que faites-vous\u00a0? L'achat d'une signature \u00e9lectronique intelligente signifie que votre logo appara\u00eet avec toutes vos communications.<\/p>\n\n\n

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2. <\/strong>Collez-le sur une carte de visite<\/strong><\/b>: Les cartes de visite peuvent \u00eatre un excellent moyen de faire conna\u00eetre votre logo signature \u00e0 un plus grand nombre de personnes. Chez Photologo, nous pouvons cr\u00e9er des cartes de visite personnalis\u00e9es afin que vous puissiez partager vos informations avec des prospects d'une mani\u00e8re unique et professionnelle.<\/p>\n\n\n

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3. <\/strong>Ajoutez-le \u00e0 vos r\u00e9seaux sociaux<\/strong><\/b>: Plus de 60% dans le monde utilisent les r\u00e9seaux sociaux. Avec une utilisation quotidienne moyenne de 2 heures et 23 minutes, l'ajout de votre logo signature \u00e0 vos r\u00e9seaux sociaux est l'un des moyens les plus rapides d'augmenter votre visibilit\u00e9 !<\/p>\n\n\n

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4. <\/strong>Faites-le imprimer sur votre emballage<\/strong><\/b>: Optez pour un emballage de marque pour faire conna\u00eetre votre logo signature \u00e0 un plus grand nombre de personnes. Ajoutez-le sur des sacs, des bo\u00eetes ou des autocollants pour diffuser votre logo partout !<\/p>\n\n\n

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5. <\/strong>Ajoutez un sceau de marque \u00e0 toutes vos photos<\/strong><\/b>: Avec notre mise \u00e0 niveau du sceau de marque, il est tr\u00e8s facile d'ajouter votre logo signature \u00e0 n'importe quelle photo de votre site Web et de vos r\u00e9seaux sociaux. Cela signifie qu\u2019au fur et \u00e0 mesure qu\u2019ils sont partag\u00e9s, votre logo signature le fait \u00e9galement.<\/p>\n\n\n

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6. <\/strong>Investissez dans de la papeterie de marque<\/strong><\/b>: En plus de l'emballage, pourquoi ne pas investir dans de la papeterie de marque ? D\u00e9sormais, votre logo de signature peut \u00eatre inclus dans chaque lettre, contrat ou note.<\/p>\n\n\n

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7. <\/strong>R\u00e9organisez votre site Web<\/strong><\/b>: Si votre site Web a besoin d'un rafra\u00eechissement, nous proposons de nombreux forfaits pour vous aider \u00e0 le relooker. Ajoutez votre Photologo \u00e0 la banni\u00e8re de votre page d'accueil<\/a> ou incluez un tampon avec vos initiales sur la page de votre produit pour garantir que votre logo de signature soit visible \u00e0 chaque \u00e9tape du processus\u00a0!<\/p>\n\n\n

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Boostez votre visibilit\u00e9 avec Photologo<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Dans le monde des affaires, avoir un logo personnalis\u00e9 qui vous repr\u00e9sente peut donner \u00e0 votre pr\u00e9sence en ligne l'impulsion dont elle a besoin. Pour seulement $39, nos calligraphes professionnels peuvent cr\u00e9er un logo signature unique qui capture votre personnalit\u00e9<\/a>.<\/p>\n\n\n\n

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<\/div>","protected":false},"excerpt":{"rendered":"

LinkedIn \u00e9tant le r\u00e9seau social professionnel le plus populaire sur Internet, le profil LinkedIn d'une personne est une mine d'or d'informations. <\/p>\n

Bien que LinkedIn offre des tonnes d'opportunit\u00e9s de carri\u00e8re, c'est un environnement comp\u00e9titif. Les gens recherchent le meilleur, donc si vous avez faim d'opportunit\u00e9s, vous devez \u00eatre s\u00e9rieux. <\/p>","protected":false},"author":9,"featured_media":49478,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,92],"tags":[40,41,42,45,43,35,46,44],"acf":[],"yoast_head":"\nWhy You Need To Increase Your Brand Visibility - Photologo<\/title>\n<meta name=\"description\" content=\"Job recruiters receive tons of email applications each day. 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