{"id":49418,"date":"2024-07-25T10:11:55","date_gmt":"2024-07-25T10:11:55","guid":{"rendered":"https:\/\/photologo.co\/?p=49418"},"modified":"2024-07-31T09:07:25","modified_gmt":"2024-07-31T09:07:25","slug":"should-you-use-your-personal-name-as-your-brand-name","status":"publish","type":"post","link":"https:\/\/photologo.co\/fr\/should-you-use-your-personal-name-as-your-brand-name\/","title":{"rendered":"Devriez-vous utiliser votre nom personnel comme nom de marque\u00a0?"},"content":{"rendered":"

Si vous avez d\u00e9j\u00e0 essay\u00e9 de nommer une entreprise, vous saurez que c'est beaucoup plus facile \u00e0 dire qu'\u00e0 faire. Vous avez probablement pass\u00e9 des mois \u00e0 \u00e9laborer un plan d'affaires, \u00e0 r\u00e9diger l'\u00e9nonc\u00e9 de mission et \u00e0 affiner vos offres. Comment r\u00e9sumer tout cela en un seul nom simple et accrocheur ?<\/p>\n\n\n\n

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Transformez votre nom en marque avec Photologo<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Dans le monde des affaires, avoir un logo personnalis\u00e9 qui vous repr\u00e9sente peut donner \u00e0 votre marque l'\u00e9lan dont elle a besoin. Pour seulement $39, nos calligraphes professionnels peuvent cr\u00e9er un logo signature unique qui capture votre personnalit\u00e9<\/a>.<\/p>\n\n\n\n

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Apr\u00e8s avoir rempli plus de feuilles de papier que vous ne pouvez en compter, vous pourriez vous tourner vers un g\u00e9n\u00e9rateur de nom d'entreprise. Et plus tard, les cheveux \u00e0 moiti\u00e9 arrach\u00e9s, dit-il :

\u00ab Oh mon Dieu, je l'ai ! Et LinkedIn parce que vous savez\u2026\u00a0\u00bb<\/p>\n\n\n\n

\u00c0 ce moment-l\u00e0, votre ami l\u00e8vera probablement la main pour vous arr\u00eater et vous dira : \u00ab Je pense que vous devez faire une pause. En gros, vous avez juste essay\u00e9 de me pr\u00e9senter LinkedIn.<\/p>\n\n\n\n

Mais souvent, la r\u00e9ponse vous saute aux yeux.<\/p>\n\n\n\n

Ou plut\u00f4t, c'est est <\/em>ton visage. C'est toi. Vous \u00eates la r\u00e9ponse.<\/strong><\/p>\n\n\n\n

Pourquoi ne pas donner votre nom \u00e0 l\u2019entreprise ?<\/strong><\/p>\n\n\n\n

Il y a une raison pour laquelle certaines des marques les plus embl\u00e9matiques de tous les temps ont utilis\u00e9 les noms de leurs fondateurs comme noms de marque.<\/strong><\/p>\n\n\n

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Nous pourrions continuer, mais vous comprenez.<\/p>\n\n\n

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Alors, quel est le probl\u00e8me ? Comment se fait-il qu\u2019un nom soit si puissant ?<\/strong><\/p>\n\n\n\n

1. Connexion personnelle<\/strong>: <\/strong>Plusieurs \u00e9tudes ont montr\u00e9 que les clients r\u00e9agissent mieux aux entreprises avec lesquelles ils se sentent personnellement li\u00e9s. Utiliser votre vrai nom comme nom de marque rappelle aux gens qu\u2019il y a une personne derri\u00e8re la marque. Et avouons-le, les gens pr\u00e9f\u00e8rent faire des affaires avec d\u2019autres humains !<\/p>\n\n\n

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2. \u00c9tablissez la confiance<\/strong>: Si vous faisiez quelque chose de louche et d'illicite, vous ne pourriez jamais y mettre votre nom. Il existe aujourd\u2019hui pr\u00e8s de 30 millions de sites de commerce \u00e9lectronique en ligne, et une grande poign\u00e9e d\u2019entre eux sont des escroqueries anonymes et anonymes. Lorsque vous utilisez votre nom personnel comme nom d'entreprise, cela montre \u00e0 vos clients que vous n'\u00eates pas l'un de ces sites frauduleux\u00a0: vous \u00eates l\u00e9gitime. Et vous avez b\u00e2ti une entreprise que vous \u00eates fier de d\u00e9fendre et sur laquelle vous apposez votre nom. Cela engendre imm\u00e9diatement la confiance.<\/p>\n\n\n

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3. \u00c9tablir une r\u00e9putation<\/strong>: Vous vous souvenez de cet \u00e9l\u00e9ment de connexion personnelle\u00a0? Ouais, eh bien, cela peut \u00eatre un v\u00e9ritable atout lorsqu'il s'agit de commercialiser votre entreprise. Vous pouvez am\u00e9liorer consid\u00e9rablement la r\u00e9putation de votre entreprise en vous positionnant comme leader d'opinion sur des sites tels que LinkedIn. \u00c0 mesure que le nombre de vos abonn\u00e9s augmente et que votre r\u00e9putation personnelle s'\u00e9panouit, votre entreprise commencera \u00e0 en r\u00e9colter les fruits. Parce que\u2026 vous portez le m\u00eame nom ! Ce hack marketing astucieux signifie que vous donnez un coup de pouce \u00e0 la r\u00e9putation de votre entreprise simplement en am\u00e9liorant votre propre r\u00e9putation personnelle. Il est temps d\u2019embaucher ce n\u00e8gre LinkedIn\u00a0!<\/p>\n\n\n

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Donc voil\u00e0. Non seulement choisir votre nom personnel comme nom de marque vous fera gagner beaucoup de temps (et de papier), mais cela peut \u00e9galement \u00eatre une excellente d\u00e9cision commerciale. Utiliser votre propre nom encourage la confiance et favorise la connexion tout en ouvrant votre strat\u00e9gie marketing pour inclure un leadership \u00e9clair\u00e9 et votre marque personnelle de \u00ab fondateur \u00bb.<\/p>\n\n\n\n

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Transformez votre nom en marque avec Photologo<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

Dans le monde des affaires, avoir un logo personnalis\u00e9 qui vous repr\u00e9sente peut donner \u00e0 votre marque l'\u00e9lan dont elle a besoin. Pour seulement $39, nos calligraphes professionnels peuvent cr\u00e9er un logo signature unique qui capture votre personnalit\u00e9<\/a>.<\/p>\n\n\n\n

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<\/div>","protected":false},"excerpt":{"rendered":"

LinkedIn \u00e9tant le r\u00e9seau social professionnel le plus populaire sur Internet, le profil LinkedIn d'une personne est une mine d'or d'informations. <\/p>\n

Bien que LinkedIn offre des tonnes d'opportunit\u00e9s de carri\u00e8re, c'est un environnement comp\u00e9titif. Les gens recherchent le meilleur, donc si vous avez faim d'opportunit\u00e9s, vous devez \u00eatre s\u00e9rieux. <\/p>","protected":false},"author":9,"featured_media":49429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,92],"tags":[40,41,42,45,43,35,46,44],"acf":[],"yoast_head":"\nShould You Use Your Personal Name as Your Brand Name? - Photologo<\/title>\n<meta name=\"description\" content=\"Job recruiters receive tons of email applications each day. 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