{"id":49418,"date":"2024-07-25T10:11:55","date_gmt":"2024-07-25T10:11:55","guid":{"rendered":"https:\/\/photologo.co\/?p=49418"},"modified":"2024-07-31T09:07:25","modified_gmt":"2024-07-31T09:07:25","slug":"should-you-use-your-personal-name-as-your-brand-name","status":"publish","type":"post","link":"https:\/\/photologo.co\/es\/should-you-use-your-personal-name-as-your-brand-name\/","title":{"rendered":"\u00bfDeber\u00eda utilizar su nombre personal como marca?"},"content":{"rendered":"

Si alguna vez ha intentado nombrar una empresa, sabr\u00e1 que es mucho m\u00e1s f\u00e1cil decirlo que hacerlo. Probablemente haya pasado meses ideando un plan de negocios, elaborando la declaraci\u00f3n de la misi\u00f3n y perfeccionando sus ofertas. \u00bfC\u00f3mo puedes resumir todo eso en un nombre simple y pegadizo?<\/p>\n\n\n\n

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Transforma tu nombre en una marca con Photologo<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

En el mundo empresarial, tener un logotipo personalizado que lo represente puede darle a su marca el impulso que necesita. Por solo $39, nuestros cal\u00edgrafos profesionales pueden crear un logotipo exclusivo que captura tu personalidad<\/a>.<\/p>\n\n\n\n

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Despu\u00e9s de llenar m\u00e1s hojas de papel de las que puedes contar, puedes recurrir a un generador de nombres comerciales. Y luego, con el pelo medio arrancado, dice:

\u201c\u00a1Dios m\u00edo, lo tengo! \u00bfQu\u00e9 pasa con LinkedIn porque ya sabes...?<\/p>\n\n\n\n

En ese momento, tu amigo probablemente levantar\u00e1 una mano para detenerte y te dir\u00e1: \u201cCreo que necesitas tomarte un descanso de esto. B\u00e1sicamente, intentaste ofrecerme LinkedIn\u201d.<\/p>\n\n\n\n

Pero a menudo, la respuesta est\u00e1 frente a usted.<\/p>\n\n\n\n

O mejor dicho, es <\/em>tu cara. Eres tu. Eres la respuesta.<\/strong><\/p>\n\n\n\n

\u00bfPor qu\u00e9 no ponerle tu nombre a la empresa?<\/strong><\/p>\n\n\n\n

Hay una raz\u00f3n por la cual algunas de las marcas m\u00e1s emblem\u00e1ticas de todos los tiempos han utilizado los nombres de sus fundadores como marcas.<\/strong><\/p>\n\n\n

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Podr\u00edamos continuar, pero entiendes el punto.<\/p>\n\n\n

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\u00bfAs\u00ed que cu\u00e1l es el problema? \u00bfC\u00f3mo es que un nombre es tan poderoso?<\/strong><\/p>\n\n\n\n

1. Conexi\u00f3n personal<\/strong>: <\/strong>M\u00faltiples estudios han demostrado que los clientes responden mejor a las empresas con las que se sienten conectados personalmente. Usar su nombre real como marca le recuerda a la gente que hay una persona detr\u00e1s de la marca. Y seamos realistas, \u00a1la gente prefiere hacer negocios con otros humanos!<\/p>\n\n\n

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2. Generar confianza<\/strong>: Si estuvieras haciendo algo turbio e il\u00edcito, de ninguna manera pondr\u00edas tu nombre en ello. Hoy en d\u00eda hay cerca de 30 millones de sitios de comercio electr\u00f3nico en l\u00ednea, y un gran n\u00famero de ellos son estafas sin nombre ni rostro. Cuando utiliza su nombre personal como nombre de su empresa, les muestra a sus clientes que usted no es uno de esos sitios fraudulentos: es leg\u00edtimo. Y ha creado un negocio del que est\u00e1 orgulloso de defender y poner su nombre. Inmediatamente genera confianza.<\/p>\n\n\n

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3. Establecer reputaci\u00f3n<\/strong>: \u00bfRecuerdas ese elemento de conexi\u00f3n personal? S\u00ed, bueno, esa puede ser una verdadera carta de triunfo cuando se trata de comercializar su negocio. Puede mejorar enormemente la reputaci\u00f3n de su empresa posicion\u00e1ndose como l\u00edder intelectual en sitios como LinkedIn. A medida que su n\u00famero de seguidores crezca y su reputaci\u00f3n personal florezca, su empresa comenzar\u00e1 a cosechar los frutos. Porque\u2026 \u00a1ustedes tienen el mismo nombre! Este ingenioso truco de marketing significa que le dar\u00e1 a su empresa un impulso de reputaci\u00f3n simplemente mejorando su reputaci\u00f3n personal. \u00a1Es hora de contratar a ese escritor fantasma de LinkedIn!<\/p>\n\n\n

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As\u00ed que s\u00ed. Elegir su nombre personal como marca no solo le ahorrar\u00e1 mucho tiempo (y papel), sino que tambi\u00e9n puede ser una maravillosa decisi\u00f3n comercial. Usar su propio nombre fomenta la confianza y fomenta la conexi\u00f3n, al tiempo que abre su estrategia de marketing para incluir liderazgo intelectual y su marca personal de "Fundador".<\/p>\n\n\n\n

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Transforma tu nombre en una marca con Photologo<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

En el mundo empresarial, tener un logotipo personalizado que lo represente puede darle a su marca el impulso que necesita. Por solo $39, nuestros cal\u00edgrafos profesionales pueden crear un logotipo exclusivo que captura tu personalidad<\/a>.<\/p>\n\n\n\n

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<\/div>","protected":false},"excerpt":{"rendered":"

Dado que LinkedIn es la red social profesional m\u00e1s popular en Internet, el perfil de LinkedIn de una persona es una mina de oro de informaci\u00f3n. <\/p>\n

Aunque LinkedIn ofrece toneladas de oportunidades profesionales, es un entorno competitivo. La gente busca lo mejor, as\u00ed que si tienes hambre de oportunidades, debes ponerte serio. <\/p>","protected":false},"author":9,"featured_media":49429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,92],"tags":[40,41,42,45,43,35,46,44],"acf":[],"yoast_head":"\nShould You Use Your Personal Name as Your Brand Name? - Photologo<\/title>\n<meta name=\"description\" content=\"Job recruiters receive tons of email applications each day. 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