scrocchi, Author at Photologo

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Fashion Photography: Finding Your Signature Style

Your style is just as important as style is for the fashion brands you shoot for.  It’s important you don’t forget the critical detail of defining your signature style, so you can stand out amongst the competition (and charge more!). A smart style-centric approach to your career as a fashion photographer can be a foundation […]

The importance of a good Photography Business Card

Photography business cards still have their place in the world. As social handles and websites have become commonplace, business cards continue to bring with them a sense of sophistication, especially when made with care and quality in mind. Why Photography Business Cards Are Important If you’re building your brand and client base, then you’re going […]

The 7 Essentials To Starting Your Photography Business

Deciding to turn your passion for photography into a business is an exciting time. Firstly, it’s a sign you’re confident in your abilities. And secondly, it means you can earn money from doing something you love. But getting started can feel overwhelming. And because many photographers don’t prepare themselves properly, their business fails soon after […]

Homebound? NOW is the perfect time to focus on your Photography brand

If you plan on starting your own photography business – keep in mind that once you’ve entered this realm, you’re no longer just a photographer, you’re an entrepreneur. And in the recipe for entrepreneurial success, one key ingredient is a solid business plan.

Stuck at home? How to Use This Time to Improve your Photography

If you plan on starting your own photography business – keep in mind that once you’ve entered this realm, you’re no longer just a photographer, you’re an entrepreneur. And in the recipe for entrepreneurial success, one key ingredient is a solid business plan.

How to become a confident photographer

A lack of confidence is, without a doubt, the most common barrier to people finding success in photography. That crippling thought process of “I’m not good enough” becomes so destructive that photographers never reach their full potential. If that sounds like you, we want to put an end to it and help you become a […]

Why do I have to pay before I see my Photologo?

We’ve been fortunate enough to design bespoke Photologos for photographers all around the world. Being able to add that extra stamp of personality and professionalism to your portfolio inspires us to do the work that we do. And whilst the feedback we receive is positive, a common question we’re asked by potential customers is “why […]

10 Off-the-beaten-path spots in Europe for your perfect photography trip

Have you been thinking about taking few days off, but at the same time have no idea where to go? Are you seeking for more than just typical mainstream landmarks you’ve probably seen millions of times? Is your inner-photographer voice telling you to go a bit off-the-beaten-path? As famous photographer Jim Richardson said, “If you […]

4 Tips to Boost your Wedding Photography Brand

The wedding season is officially here and it’s the perfect timing to give your brand that long-awaited boost! Probably 99% of you must be thinking: “How is it even possible to juggle between an insanely busy schedule and working on my branding?” Sounds crazy? Bear with me.Your brand starts with a beautifully designed logo but […]

The Journey of a Mother

Mothers. They are strong, caring and they protect us every second, on every step we make, no matter where we are. They have always been great in sharing a special bond. As photographers, we create a bond with them, too. We have the honour and responsibility to capture the journey of a mother. We are […]